The new dynamic of coveting is done through litigation.

look who's suing google.

i never really studied history, but i think in the time of kings and queens, pharoahs, and other such rulers each of which had to constantly watch their back. Greed prevails, and whoever can benefit will try to kill the ruler. Skip ahead a few years and it seems that the biggest name still has a target on them. The difference is that rather than killing, people just have to sue them.